the red collection


NAMM 2020


Projects of Three was initiated by renowned luthiers and close friends Adriano Sergio, Michael Spalt, and Ulrich Teuffel. Approaching the guitar from three very different angles they share the goal of creating unique instruments, which clearly straddle the gap between the guitar as usable instrument on one side and being an objet d’art on the other. For their first appearance as a group they decided on the color Red as common element.

Red is likely the color with the most meanings - blood, rage, love, danger, heat, attention, fire, speed... Red is a charged color, emotional and powerful. It demands attention, and it is strong enough to form a unifying principle for a collection of instruments reflecting the very different approach each takes in his work towards the idea, the concept 'guitar'.


What unites the three is that they see the instrument 'guitar' as possibility, as starting point to an exploration. The guitar is unique in its ability to assume almost infinite forms. Interpretations of the idea of what a 'guitar' is, how it functions and how it is used, open a window deep into the cultural and psychological landscape of the relationship between us and music and the meaning thereof. A historical journey through the countless instrumental variations created over the past few hundred years reveals a path littered with archetypes, experiments, icons, and the detritus of the constant a search for what else can be found on the road to try and create the perfect 'guitar'. Of course there is no such thing. It remains incomplete, personal, intensely idiosyncratic.